When working with startups, I often have a front-row seat to all the challenges, successes, and defeats of making a dream project real. When Karen and Kent asked to partner with us, we expected plans to slowly get scaled back—but we were wrong.

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Using the traditional British farm-style breweries as inspiration, Vista’s expansive 51-acre brewery in the Texas Hill Country is built as a beer destination. Amenities include a full service restaurant, brewery and tasting room, onsite farm and apiary, and soon, a tiny-home hotel nestled under the trees.

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The early brand was developed well before breaking ground so showing the story online was key. Just before opening, we extended the design system through a broad list of visual experiences.

Design support from Bryan Butler

The work Vista Brewing appeared first on strejde.

At the beginning of Austin’s brewery boom, Keith Davis Young and I collaborated to bring a fresh point of view to their brewpub. Our work began before brewery construction started but we were able to develop a system that started small but is still being implemented through events and promotional items.

The work St. Elmo Brewing appeared first on strejde.

Over the course of four years, I worked with Uchi Restaurants to extend their brand to the the second location of Uchi, Uchiko (meaning child of Uchi). The new restaurant wouldn’t be a huge departure, so the goal was to differentiate Uchiko’s location and staff without losing the reputation and style.

Working closely with chefs, managers, marketing, and owners, I helped to create a menu system that would unite the experience of both restaurants brands while allowing plenty of room to stand alone. Kraft construction and reusable construction made Uchi’s expansion efforts easier and less-expensive.

These efforts were continuously supported with a consistent dose of promotions, web updates, and internal communication support.

The work Uchiko appeared first on strejde.

Initially commissioned to extend efforts of Cultivate PR to gain awareness for their brunch service, F&D continued to collaborate and develop a series of design improvements and promotions. A new menu and website with ongoing content were the first tools created to generate a more sustainable brand presence. The more robust structure allowed Ned Elliott to more easily communicate with regulars and media — which turned into special dinners, events, sponsorships, and eventually a chef event series.

Jodi Elliott and I began building her brand for weekend bake sales. The events were immediately successful with lines out the door and would sell-out within hours. We developed promotional pop-over pans, recipe cards, and holiday gift baskets. We used this momentum to build the brand for her own bakery and bar concept Bribery.

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The work Foreign & Domestic appeared first on strejde.