When working with startups, I often have a front-row seat to all the challenges, successes, and defeats of making a dream project real. When Karen and Kent asked to partner with us, we expected plans to slowly get scaled back—but we were wrong.
Using the traditional British farm-style breweries as inspiration, Vista’s expansive 51-acre brewery in the Texas Hill Country is built as a beer destination. Amenities include a full service restaurant, brewery and tasting room, onsite farm and apiary, and soon, a tiny-home hotel nestled under the trees.
The early brand was developed well before breaking ground so showing the story online was key. Just before opening, we extended the design system through a broad list of visual experiences.