Initially commissioned to extend efforts of Cultivate PR to gain awareness for their brunch service, F&D continued to collaborate and develop a series of design improvements and promotions. A new menu and website with ongoing content were the first tools created to generate a more sustainable brand presence. The more robust structure allowed Ned Elliott to more easily communicate with regulars and media — which turned into special dinners, events, sponsorships, and eventually a chef event series.
Jodi Elliott and I began building her brand for weekend bake sales. The events were immediately successful with lines out the door and would sell-out within hours. We developed promotional pop-over pans, recipe cards, and holiday gift baskets. We used this momentum to build the brand for her own bakery and bar concept Bribery.