I was honored to evolve the tourism department’s previous design system into a more versatile brand statement that appeals to a broader audience. San Antonio is a year round destination, so the logo was built to change over the seasons; this flexibility allows the brand system to be effective in a variety of formats, iterations, and media.

Cleverly is a weekly workstyle newsletter that seeks to inspire anyone who is looking to improve their skills, communication, space and experience at work.

With a focus on uniting neighbors in South Austin, St. Elmo is helping to sustain Austin’s culture of authenticity, hospitality, and community — with fresh, delicious beer! We created flexible and affordable brand assets that helped launch the brewery with strong brand recognition and plenty of room to grow.

FAM Hospitality Group is a Colorado-based concept and management group that needed a dependable resource for full concept design, brand, operations, and marketing support. As their “Agent of Record”, I developed a simplified process of reviews to minimize effort and time to launch. Through my expertise, I was able to help the FAM team navigate visual brand concepts and manage the brand through several operations and chef leadership.

The Responsibility Company is an extensive network of leaders and teachers who are passionate about inspiring positive change in people and workplaces. Acquiring the domain Responsibility.com sparked an initiative to revamp their brand, website, and teaching materials.

JuiceLand squeezes every ounce of creativity and positive energy into their products, staff, and environments. By unifying the eclectic visuals into a repeatable design system, we were able to extend the brand experience beyond the typical juice bar and equip the shops for national growth.

Houston’s historic downtown post office was renovated into a new cultural hub of offices, event spaces, and an epic food hall. I collaborated with FAM Hospitality Group with brand and design support for many food stalls and bars. I helped expand the existing brand into signature signage, menus, and promotional items.

Nixtamal tortillas are made using a traditional process that involves soaking and cooking corn in an alkaline solution, resulting in a nutritious masa that is the foundation of delicious Mexican dishes, including the signature tortillas at Nixtamos.