I was honored to evolve the tourism department’s previous design system into a more versatile brand statement that appeals to a broader audience. San Antonio is a year round destination, so the logo was built to change over the seasons; this flexibility allows the brand system to be effective in a variety of formats, iterations, and media.



![TEX [heart] MEX](https://i0.wp.com/strejde.com/wp-content/uploads/texmex-shirt-pink-1.jpg?fit=3800%2C3800&ssl=1)


