FAM Brand Discovery

Creative Review 7/15/20

Use arrow keys to navigate
use nav keys

Guiding Principles

Inspired by James Victoré

work is serious play – victoré

Working together
is serious play

WORKING TOGETHER

Creativity
Craftsmanship
Collaboration

Industry-focused
Inviting
Inclusive
Satisfying
Crave-able = Attractive
Caring & Compassionate
Elevated
Driven
Open to Criticism

IS SERIOUS

Growth-minded
Supportive
Curious

Powerful
Explorative
Rule-breaking
Teamwork/Togetherness
Balanced
Kind & Positive
Quick, agile, nimble
Teachers/Mentors/Students
Mindful
Work for each other

PLAY

Playful
Unexpected
Handmade

Delicious Experiences
Witty
Sometimes Silly
Imperfect
Experimental
Forgiving
Simple to understand
Difficult to perfect
Challenging