FAM Brand Discovery
Creative Review 7/15/20
Guiding Principles
Inspired by James Victoré
Working together
is serious play
WORKING TOGETHER
Creativity
Craftsmanship
Collaboration
Industry-focused
Inviting
Inclusive
Satisfying
Crave-able = Attractive
Caring & Compassionate
Elevated
Driven
Open to Criticism
IS SERIOUS
Growth-minded
Supportive
Curious
Powerful
Explorative
Rule-breaking
Teamwork/Togetherness
Balanced
Kind & Positive
Quick, agile, nimble
Teachers/Mentors/Students
Mindful
Work for each other
PLAY
Playful
Unexpected
Handmade
Delicious Experiences
Witty
Sometimes Silly
Imperfect
Experimental
Forgiving
Simple to understand
Difficult to perfect
Challenging
