With a focus on uniting neighbors in South Austin, St. Elmo is helping to sustain Austin’s culture of authenticity, hospitality, and community — with fresh, delicious beer! We created flexible and affordable brand assets that helped launch the brewery with strong brand recognition and plenty of room to grow.

JuiceLand squeezes every ounce of creativity and positive energy into their products, staff, and environments. By unifying the eclectic visuals into a repeatable design system, we were able to extend the brand experience beyond the typical juice bar and equip the shops for national growth.

Nixtamal tortillas are made using a traditional process that involves soaking and cooking corn in an alkaline solution, resulting in a nutritious masa that is the foundation of delicious Mexican dishes, including the signature tortillas at Nixtamos.

Impeccable quality of ingredients and technique paired with service that’s familiar and surprising has contributed to Uchi’s accolades and success. I collaborated with chefs, owners, and stakeholders to build a menu and promotion system that was economical, elegant, and understated.

I worked with Paul and Moto to establish the brand for their food truck concept, East Side King. Starting from the very beginning, I was able to understand the personalities, challenges, and goals that drove all the business decisions. This knowledge gave me a stakeholder point of view that was difficult to replicate, and allowed me to contribute in many different ways in a quick and decisive way.

A neighborhood restaurant was a new concept for me as a small-town guy, but I soon realized the value and interest for supporting your local business while learning what it means to share food and culture with neighbors.